Privacy policy: New Holland Research

Last Updated: 17 February, 2026

1. Our commitment to privacy

New Holland Research (“Company”, “we”, “us”, or “our”) provides independent qualitative research and analysis. We are committed to protecting the privacy of our website visitors, clients, and particularly the research sources (“Sources”, “Respondents”, “Consultants”) we interact with through interviews, surveys, or questionnaires.

This Privacy Policy describes how we collect, use, and disclose personal information in accordance with:

  • The Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

  • The EU General Data Protection Regulation (GDPR) and the UK GDPR.

  • Relevant United States federal and state privacy laws.

Where we process data of individuals located in the UK or EU, we act as a “Data Controller” under the GDPR.

2. The types of data we collect

We collect personal information necessary to provide research insights to our clients. This includes:

  • Identity Data: Full name and professional title.

  • Contact Data: Email address, LinkedIn profile URL, and telephone number.

  • Interview Data: Audio recordings, video recordings (if applicable), and written transcriptions of your opinions, professional experiences, and interactions with specific companies.

  • Technical Data: IP address, browser type, and geolocation (collected automatically when visiting our website or using our digital tools).

Note on sensitive data: We do not intentionally collect "Special Category" data (e.g., health, race, political opinions, or criminal records). If such information is shared voluntarily during an interview, it is treated with the highest level of confidentiality or redacted.

3. How we collect data

  • Direct Interaction: Information you provide when agreeing to an interview, completing a survey, or communicating with our team.

  • Public Sources: We may identify potential sources through publicly available professional platforms (e.g., LinkedIn).

4. Why we use your data (legal basis)

Under global laws, we must have a valid reason to process your data.

Purpose

Conducting research - carrying out interviews and analysis for clients.

Service delivery: Transcribing and managing data via third-party tools.

Compliance: Meeting legal, audit, or regulatory requirements.

Legal basis (GDPR/APP)

Consent (provided by you before the interview) and Legitimate interest (conducting professional research).

Contractual necessity to deliver our research services.

Legal obligation.

5. International data transfers & storage

New Holland Research is based in Australia. Your data is primarily stored on our local secure servers in Australia.

Cross-border transfers:

By participating in our research, you acknowledge that your data may be transferred to:

  1. Clients in the US, UK, or EU: We share research findings (which may include your name and transcript) with our clients. We offer optional anonymity; if requested, we will de-identify your personal information before sharing it.

  2. Service Providers: We use US-based providers who may store data on US servers. These providers maintain high security standards (e.g., SOC 2, Data Privacy Framework certification).

Australian Privacy Principle 8: Before disclosing data overseas, we take reasonable steps to ensure the recipient handles the data in a manner consistent with Australian standards, typically through binding confidentiality agreements.

6. Data retention

We do not maintain a permanent database of sources for future marketing. Personal information is retained only as long as necessary to complete the specific research project for our client and to meet professional record-keeping obligations. Once the project is finalized, raw recordings and identifiers are typically deleted or anonymized according to our internal data destruction policy.

7. Your rights

Depending on your location (specifically in the UK, EU, or California), you have the following rights:

  • Access/Correction: Request a copy of the data we hold about you or ask us to fix inaccuracies.

  • Erasure ("Right to be Forgotten"): Request that we delete your interview data.

  • Withdrawal of Consent: You may stop an interview at any time or withdraw your consent for us to use your data post-interview.

  • Anonymity: You have the right to request that your identity be redacted from the final report shared with the client.

To exercise these rights, please contact our Privacy Officer at the email below.

8. Capacity & minors

Our services are strictly B2B and intended for professionals. We do not knowingly collect data from individuals under the age of 18.

9. Contact us

If you have questions about this policy or wish to lodge a complaint, please contact:

Privacy Officer

New Holland Research

Address: 8/172 Bagot Road, Subiaco, Western Australia, 6008

Australian Business Number: 16037053967

Email: steve@newhollandresearch.com.au

AUS: +61 420 891 768

US: +1 (818) 7486 725

Complaints:

  • Australia: Office of the Australian Information Commissioner (oaic.gov.au)

  • UK: Information Commissioner’s Office (ico.org.uk)

  • EU: Your local Data Protection Authority.